Why do we need to learn SEO?

It is not so easy to get a vast user traffic on a website, but effective SEO techniques can ensure that. Even small organizations and newly established startups can create a very good visibility and positive impression towards their organization and brand through effective use of SEO. SEO is not just about use of keywords, link building, and creating content, many strategies and tactics are required to compete with Google’s changes. Professionals need to constantly update with new interventions by Google and changes in the search engine. Therefore, to be effective as a SEO professional, it requires learning SEO from those who have deep expertise in this area and have themselves done it.

• Benefits of using SEO in digital marketing:

  SEO, an art of increasing visibility of website on search engine, is a soul of digital marketing and its efficient and effective usage can help organizations in:

• Helps in generating more quality traffic and quality leads:

  SEO helps in promoting website for searches connected to product/service you’re selling and getting potential customer attention towards a website, which increases high quality traffic (people who are truly interested in your products) on a website, People trust organic results by search engines and they mostly consider websites of higher ranking. Users refer to those websites, which have higher

• People trust organic results

  by search engines and they mostly consider websites of higher ranking. Users refer to those websites, which have higher ranking in search engines.

• Promotes brand awareness:

  It greatly helps in brand building especially for startups and higher degree of brand recognition among most potential customers. Taking website visibility to a much higher position

• Helps in staying ahead of the competition:

  Keeping a website above competitors in search engine results

• Enhancing conversion rate:

  Generating higher RoI, and increment in business profits

• Helps in building Relationships with other Websites:

  Earning links from reputable websites also create opportunities for coverage on industry blogs, and other relevant sites, which may significantly aid the growth of a website or brand. Google likes websites that interlink.

• SEO is pocket friendly:

  It is a fixed paid service. No need to pay to get ranked organically

• Businesses can measure SEO results by using Google Analytics:

  How many people visited a website, how long they stayed, what keywords brought them there, and many more aspects.