SEO produces more leads than any other marketing strategy."
- B2B marketers.
SEO leads have a 14.6% closure rate, whereas outbound leads only have a 1.7% close rate” - Engine Journal
Search engine optimization (SEO) helps in increasing the visibility of the website resulting in organic traffic. Primary goal of SEO is relevance and quality of content. More valuable content = more opportunities for the companies. Content is something that builds trust, shares ideas, educate people, and persuade people. Content is king. Appropriate content will make web crawlers to list your website on first page of search results, as google like results that are useful for users.
It is not so easy to get vast user traffic on a website, but effective SEO techniques can ensure that. Even small organizations and new startups can create very good visibility and a positive impression of their organization and brand through the effective use of SEO. SEO is not just about the use of keywords, link building, and creating content, many strategies and tactics are required to compete with Google’s changes. The better visibility of web pages in search results increases the likelihood to garner attention and attract prospective and existing customers to businesses and hence it’s one of the powerful tools to be used by several businesses as part of their strong digital marketing on their websites. Thus, by adding quality data you may gain more insights, as well as rankings to your business website as more and more people, will start engaging and thereby you will be getting a significant amount of traffic that will improve your website position on search engine pages. However, it’s very important that SEO practices of an organization need to evolve as quickly as Google updates, by ensuringthat their tactics don’t fall behind.
An important factor for website optimization is the efficiency of the code with which the website is developed. Inefficient code that is bloated can slow down a website’s load time and dilutes the code-to-text (on-page-content). When we optimize on-page content, the optimization is better received by Google when the website code is minimized. Google more readily understands the semantic meaning of a page when there is less code. This helps to improve rankings.Read More
Google’s ranking algorithm is continually updated to improve the experience of its users. In addition to delivering accurate results that address a query, Google also factors into its rankings the speed of a website. A faster website provides a superior user experience to a website visitor. All other things being equal, Google will deliver a faster website before a slower site because a visitor will most likely have a better experience with the faster website. Page load times should be below 2.5 seconds.Read More
For two reasons, a web page’s title tag and meta description are critical to SEO rankings. First, both should contain your primary keyword(s) to help Google understand the semantic meaning of your page. Rather than keyword stuffing (old-school SEO), use a variation of your keywords. It is best practice to use synonyms, word variations, and change the order of words within a keyword phrase. A professional SEO services company will know how to best optimize title tags and meta descriptions to help Google search queries rank and improve organic traffic.Read More